full

full
Published on:

5th Aug 2014

MPAF7 - Lynda Cox on Medical Professionals and Niche Product Development

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

In Episode 7 my guest is Lynda Cox.

Lynda heads up a company called Practice Cover which she founded in 2009. Prior to that Lynda was Head of Product Development at Skandia and her biggest claim to fame was heading up the team that launched Skandia Protect on an unsuspecting world.

Can you run a successful financial services business focussing on the needs of just one narrow customer niche?

You've already heard Pete Chadborn talk on this Podcast about his successful business model catering for the needs of all customers.

My guest today talks about how her business has been equally successful with its narrow niche focus. In this episode you can hear how she developed her focus on medical professionals and developed a modern product for that niche. Listen to how you might also share in her success.

For links to the books and apps mentioned by Lynda please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:


•    Marketing, communications and propositions.
•    Financial and protection products
•    Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Show artwork for Marketing and Finance (MAF) Podcast

About the Podcast

Marketing and Finance (MAF) Podcast
Marketing and Finance (MAF) Podcast
What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

About your host

Profile picture for Roger Edwards

Roger Edwards

I'm a Marketing Consultant and International Speaker. I help business owners cut the complexity and BS from their marketing strategy with motivating, interactive workshops and follow-up mentoring