Marketing and Finance (MAF) Podcast

Roger Edwards interviews great people from Marketing and the world of Finance

What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can keep your Marketing strategy and communications simple • How you can grow your business using content marketing and social media • Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business. Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk read less
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Marketing without the hype - why we need a back to basics approach – MAF298
27-04-2023
Marketing without the hype - why we need a back to basics approach – MAF298
Marketing without the hype - why we need a  back to basics approach – MAF298Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.What you’ll hear about in this episode:The hype surrounding The Metaverse, ChatGPT and AIThe benefits of digital marketing tools but alsothe consequencesDo we obsess over tactics at the expense of strategy?Three areas to focus our attentionRediscovering the full marketing mixLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk

Episodes

Marketing without the hype - why we need a back to basics approach – MAF298
27-04-2023
Marketing without the hype - why we need a back to basics approach – MAF298
Marketing without the hype - why we need a  back to basics approach – MAF298Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.What you’ll hear about in this episode:The hype surrounding The Metaverse, ChatGPT and AIThe benefits of digital marketing tools but alsothe consequencesDo we obsess over tactics at the expense of strategy?Three areas to focus our attentionRediscovering the full marketing mixLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
23-02-2023
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you’ll hear about in this episode:Why marketing always stats with the customerThe Apprentice TV show and one of its fatal flawsNo understanding of target market sets up failureThe correct way to understand a customer segment and develop the correct products and servicesLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
09-02-2023
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296
This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296This week let's talk about a delightfully simple structure for creating a piece of marketing content.It could be an advert, social media post or a conference speech.It's called Monroe's Motivated Sequence.This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you’ll hear about in this episode:• What are some of the simplest marketing communications formulas?• AIDA and PAS and my favourite, Monroe's Motivated Sequence• The 5 stages of Monroe's Motivated Sequence• Examples of the sequence for advertising or pitchingLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
26-01-2023
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295
Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.Please don't fall into the ChatGPT bland, average and mediocre trap.This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you’ll hear about in this episode:• What ChatGPT is and how it works• Prompts can create poems, stories, PHP code and marketing content• It does a decent job but it's Bland, Average and Mediocre (BAM)• Why you need to stand out, even before ChatGPT came along• Being human is your key advantageLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
19-01-2023
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294
Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294This week let's talk about the difference between marketing strategy and marketing tactics.It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.This is episode 294 of the MAF Podcast.What you’ll hear about in this episode:• The new shorter format of the show for the first part of 2023• The Simply Marketing series of episodes• Why digital marketing tactics may have affected the wider marketing discipline• The difference between marketing strategy and marketing tactics• All the components of a simple marketing strategyLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk
Marketing truths that bear repeating - time and time AGAIN - MAF293
14-12-2022
Marketing truths that bear repeating - time and time AGAIN - MAF293
Marketing truths that bear repeating - time and time AGAIN - MAF293This week let's talk about marketing truths that bear repeating - AGAIN.Which really means busting some marketing myths that won't go away.This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.What you’ll hear about in this episode: 3 marketing truths we need to revisit again and againWhy marketing is more than just promotionThe full academic marketing strategy model versus the Circle of Marketing SimplicityHow marketing is an investment, not a cost3 tips for keeping marketing simpleLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Please contact me if you want to get involved:  http://rogeredwards.co.uk
Why simplicity can be a business strategy and how you can invest in it - MAF292
20-10-2022
Why simplicity can be a business strategy and how you can invest in it - MAF292
Why simplicity can be a business strategy and how you can invest in it - MAF292This week let's talk about simplicity.Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast.What you’ll hear about in this episode:• Why are so many businesses complex?• How complex language can be a red flag for complicated products and processes• What customers think about complexity• Four reasons why businesses get complicated and stay complicated• Three ways to keep things simpleLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
08-09-2022
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291
How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291This week let's talk about how financial advice is evolving.We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok.My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance PodcastWhat you’ll hear about in this episode:How Eunicia went from a strategic career to building The Empowered Financial PlannerIs financial advice more like financial coaching?Differences in financial regulation between the UK and the USHow can we make financial planning more attractive to younger clients and do we even need to?Is the current trend for bite-sized financial advice on platforms like TikTok and good thing?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
When marketing creatives suck - is your strategy to blame? - MAF290
18-08-2022
When marketing creatives suck - is your strategy to blame? - MAF290
When marketing creatives suck - is your strategy to blame? - MAF290This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it.This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast.What you’ll hear about in this episode:  The Agency Pitch Meeting and when creatives suckWhy it's likely down to your brief rather than the agency's lack of creativity How research from the Institute of Professional Advertisers backs this upWhy strategy is important to get the brief right in the first placeThe three questions you need to answer before you brief an agencyThe Circle of Marketing SimplicityLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
07-07-2022
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289
More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289This week let's talk about brand and positioningBut we'll go beyond logos, fonts and colours and look at what branding is really about.My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast.What you’ll hear about in this episode:• Why branding is more than logos, fonts and colours• Brand values and tone of voice• How looking at what you hate can reveal what you stand for• Why TV's Apprentice does branding a disservice• Sticking to brand values in the long-term but avoiding "brand police"• What is positioning and how does it fit with branding?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
Great creative business ideas - is in-person or online the best way to find them? - MAF288
16-06-2022
Great creative business ideas - is in-person or online the best way to find them? - MAF288
Great creative business ideas - is in-person or online the best way to find them? - MAF288This week let's talk about coming up with creative business ideas.Is an in-person setting better than an online one for finding them?Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.What you’ll hear about in this episode:• Creativity that comes from accidental conversations• Has the pandemic-inspired move to online meetings stifled creativity?• TED speaker Adam Grant and what he calls creative collisions• The magic that happens at conferences in the breaks and afterwards• Why its good to have more meetings with people outside your peer groupLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
Avoid these 6 marketing mistakes (reaction episode) - MAF287
09-06-2022
Avoid these 6 marketing mistakes (reaction episode) - MAF287
Avoid these 6 marketing mistakes (reaction episode) - MAF287This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What you’ll hear about in this episode:• A deep almost obsessive understanding of your customer• The importance of setting goals• Why a written marketing strategy is essential - even if it's only 2 pages long• How to craft an offer that's better, preferably different, from everything else• The Circle of Marketing SimplicityLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286
12-05-2022
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286
Get rid of complex language and jargon to engage morecustomers - Web3 included - MAF286This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space.It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.We chat about:Why industry language and jargon is like a foreign languageIs Web3babble the most impenetrable and alienating jargon yet?Why is language in marketing so important?Taking a red pen to jargon and passive languageThe three rules of simple and engaging marketingLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAFfor the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: http://rogeredwards.co.uk/MAF, Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?Do please contact me if you want to get involved:  http://rogeredwards.co.uk
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
07-04-2022
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285This week, let's talk about the tension that often exists between sales and marketing departments in companiesBoth want the same thing - business success - so how can we bridge the gulf between the twoMy guest is Jenny Knighting and this is episode 285 of the Marketing and Finance PodcastWe chat about:• From sales background to marketing - what makes Jenny tick?• Why is there sometimes a gulf between sales and marketing?• Is strategy the right way to fix the tension?• Do the goals of sales and marketing create a clash• How the Nutcracker Agency offers a virtual marketing teamLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
The right way to use email lists to grow your business with Rob and Kennedy - MAF284
17-03-2022
The right way to use email lists to grow your business with Rob and Kennedy - MAF284
The right way to use email lists to grow your business with Rob and Kennedy - MAF284This week, let's talk about email lists and putting together emails that engage your customers and lead to sales.There's so much annoying email marketing out there. Let's look at the right way to do it.My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast.We chat about: • Why you shouldn't always listen to the "gurus" about email marketing• How to make email marketing engaging rather than annoying and salesy• What are lead magnets and are they the best way to start a list?• Should you ever consider buying a list of email subscribers?• How to come up with loads of ideas for email topics• The Story-Lesson-Offer (SLO) method of email engagement• How to ressurrect a "dead" email listLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF20 for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283
10-02-2022
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283This week, let's talk about how PR has changed in the digital world.How can you get great stories about your business into the media and protect yourself if something goes wrong?My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.We chat about: • How Jamie built his PR career and his work with Greentarget• What exactly is PR?• The benefits of getting positive stories about your business into the media• Some of the unwritten rules of PR• Is a Press Release any use anymore?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk
How to stand out as a podcast guest with Kristin Molenaar - MAF282
27-01-2022
How to stand out as a podcast guest with Kristin Molenaar - MAF282
How to stand out as a podcast guest with Kristin Molenaar - MAF282This week, let's talk about how to stand out as a podcast guest.And that means not doing what everyone else does.My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast.We chat about:How Kristin built her AgencyPitching podcast hosts and how to be a stand out guestWhy being a guest on a podcast is ineffective for many entrepreneurs (and how to be a profitable guest instead).Now is the time to ditch vanity metrics for true connectionKnowing how to build a successful business might actually be the very thing sabotaging your success.How to build the simplest “sales funnel” in the worldLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
NOT the 2022 marketing predictions episode - MAF281
11-01-2022
NOT the 2022 marketing predictions episode - MAF281
NOT the 2022 marketing predictions episode - MAF281This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties.It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast.We chat about:The annual flood of marketing prediction articles, videos and podcastsWhy they highlight a fundamental view the world has about marketingIt’s not all about communications tacticsThe other parts of marketing we don’t talk about but need to talk aboutNailing your offer, setting your goals and planning your marketing activityLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about marketing your business and growing your business and talking about all things finance.I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simple      Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
Creating simple content for complex technology markets with Anu Ramani - MAF280
18-11-2021
Creating simple content for complex technology markets with Anu Ramani - MAF280
Creating simple content for complex technology markets with Anu Ramani - MAF280This week let's talk about how to keep it simple when creating content marketing for complex markets and industries.And just what is the role of creative agencies in this process?My guest is Anu Ramani and this is episode 280 of the Marketing and Finance PodcastWe chat about:• Why Anu started Isoline Communications to focus on content marketing for tech industries• Has digital marketing become too focussed on tactics?• Thinking beyond tactics and looking at the full marketing mix• How to put together a great brief for a content marketing agency• The secret to creating simple content for complex marketsLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279
04-11-2021
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig.And what exactly is The Metaverse?It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast.We chat about:• Facebook rebrands its holding company to Meta• How Meta is a House of Brands• Will Meta allow Facebook to shake off its tarnished reputation?• What is The Metaverse and why is it so high profile with marketers and technical people?• Does the Metaverse meets genuine customer needs or is it a solution looking for a problem?Links and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk