MPAF17 – Rhys Williams on Using Clear Language in Financial Services

MPAF17 – Rhys Williams on Using Clear Language in Financial Services

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Complex language. Jargon. Passive sentences.

Dull impenetrable language is often the consequence of the complex propositions we develop in the financial services industry.

When we live with it day to day we tend to think that everyone, including our clients and customers can understand, and indeed get excited about, what we write. The reality is that they neither understand it nor get excited by it.

My guest today works for a company that is devoted to clarity of communication. They specialise in words. They think words are an untapped opportunity for businesses.

My guest in Episode 17 is Rhys Williams.

Listen to how you can introduce clarity into your communications. When you’re good at using words, you’re not just better at winning customers or closing deals. You’re better at explaining your ideas, sharing your enthusiasm, and getting stuff done.

Who is Rhys Williams?

I’ve wanted to get Rhys on the podcast since day one because I share his passion and that of his company, Quiet...