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Published on:

8th Sep 2014

MPAF12 - Phil Jeynes on Partial Payments and Serious Illness Cover

MPAF12 – Phil Jeynes on Partial Payments and Serious Illness Cover

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

An increasing number of partial payments are now standard features of modern critical illness products. But Pru Protect’s Serious Illness Cover has always paid out different percentages for different levels of severity.

Some say this approach is too complicated and difficult for customers to understand. Others insist that this is the way that critical illness cover should be done.

In Episode 12 my guest is Phil Jeynes.

Hear Phil talk about how partial payments and Serious Illness Cover developed and how it compares to traditional critical illness cover.

Hear his suggestions about how to overcome the perception that it’s too complicated, and the business opportunities it represents.

Who is Phil Jeynes?

Phil is Head of Account Development and PR at Pru Protect and is the public face of that company , famous in the UK for its Serious Illness Plan and Vitality – a type of critical illness product that pays out partial sums depending upon the severity of the...

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About the Podcast

Marketing and Finance (MAF) Podcast
Marketing and Finance (MAF) Podcast
What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

About your host

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Roger Edwards

I'm a Marketing Consultant and International Speaker. I help business owners cut the complexity and BS from their marketing strategy with motivating, interactive workshops and follow-up mentoring