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Published on:

26th Aug 2014

MPAF10 – Peter Le Beau on the Seven Families Initiative for Income Protection

MPAF10 – Peter Le Beau on the Seven Families Initiative for Income Protection

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Spearheaded by the Income Protection Taskforce, The Seven Families Initiative could be the most important campaign in the history of the protection market.

It could raise awareness and increase interest in income protection, long seen in the industry as “the Cinderella product”. And the stories that will emerge from the initiative could start to heal the industry’s tarnished image with consumers.

In Episode 10 my guest is Peter Le Beau.

Peter talks us through how the Seven Families Initiative came about and its significance for the protection industry.

Hear how you can benefit from the campaign. Listen to what the campaign involves and what activities we’ll see.

Who is Peter Le Beau?

Peter is one of the best known consultants in life and health insurance protection. He began his career at British and European and in 1981 moved to Swiss Re where he was initially Head of Underwriting and later became Head of UK Marketing.

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About the Podcast

Marketing and Finance (MAF) Podcast
Marketing and Finance (MAF) Podcast
What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

About your host

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Roger Edwards

I'm a Marketing Consultant and International Speaker. I help business owners cut the complexity and BS from their marketing strategy with motivating, interactive workshops and follow-up mentoring