Episode 286

full
Published on:

12th May 2022

Get rid of complex language and jargon to engage more customers - Web3 included - MAF286

Get rid of complex language and jargon to engage more

customers - Web3 included - MAF286

This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers.

And I mean in all industries with a particular nod towards the emerging Web3 space.

It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.


We chat about:

  • Why industry language and jargon is like a foreign language
  • Is Web3babble the most impenetrable and alienating jargon yet?
  • Why is language in marketing so important?
  • Taking a red pen to jargon and passive language
  • The three rules of simple and engaging marketing


Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF

for the show notes.


What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: http://rogeredwards.co.uk/MAF,

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes


Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast?

Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?

Do please contact me if you want to get involved:  http://rogeredwards.co.uk

Show artwork for Marketing and Finance (MAF) Podcast

About the Podcast

Marketing and Finance (MAF) Podcast
Marketing and Finance (MAF) Podcast
What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

About your host

Profile picture for Roger Edwards

Roger Edwards

I'm a Marketing Consultant and International Speaker. I help business owners cut the complexity and BS from their marketing strategy with motivating, interactive workshops and follow-up mentoring